The higher the bounce rate the less chance you will have to make money. Now for some, they will look upon something such as a bounce rate and go, big deal I still make money. Yes, you can but let us look at an example shall we?
Say your bounce rate is at 70% (which by the way is NOT good at all) now, this means that for 70% of people who came and looked at your writing on your website or your blogs, they left within 10 seconds or less and they also did not go to another page of yours (in this case a link you provided in your website). The other 30% did do something, they stayed for a while and they went to another page or clicked on an ad.
This means something big for your business. Now, there is a formula for bounce rate, but for the most part a bounce is when people do not use your site to go to another page. You want them to be able to do something on your site, partly to make money and partly to be seen as useful in the online community. More importantly however, is that these potential readers do not find your work of value to stay long enough. They left and did not click on an ad or anything else, meaning at its most basic you did not make money on these people.
So, how can you fix a bounce rate? Give them something to read and also some thing to do. Content is a must. So are the links between your website pages which you provide your readers. Polls or links that are interrelated to your work are vital. Most of all is the content must be good and of value and of course original. The more it relates to what a reader is looking for, the more the ads from Google and other affiliate programs can be tailored to fit the site you have, and that will make you money.
Rebecca is the author of many hubs on publishing on HubPages you can read more about Google AdSense and Bounce rate on this article, Google AdSense and Analytics: Bouncing Around With Numbers, http://hubpages.com/hub/Google-AdSense-and-Analytics-Bouncing-around-with-Numbers and writes about writing on the blog called: Living a Life of Writing, http://rebeccasbook.blogspot.com. She also writes a blog on publishing called the Ups and Down of Publishing. where she discusses challenges and views of publishing. Rebecca is currently beginning to publish lenses on Squidoo as well.
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